A calming magnesium spray designed specifically for nighttime routines, combining Dead Sea magnesium chloride with our proprietary Sweet Dreams essential oil blend.
This formula brings together topical magnesium and aromatherapy in one product, making it a natural fit for sleep-focused retail displays and wellness sections.
The Sweet Dreams blend features lavender, chamomile, marjoram, vetiver, basil, and myrrh. A balanced, botanical aroma customers associate with relaxing and preparing for rest.
Topical magnesium is a fast-growing category, and adding an aromatherapy component increases both perceived value and giftability, making this a strong performer in-store.
What makes this different:
Wild Essentials is a sleep-focused brand with over 30 years of experience in the category. Unlike competitors who offer standalone magnesium products, we provide a complete sleep solution that includes magnesium, aromatherapy, and sleep masks.
This allows retailers to easily build a “sleep system” display that increases average order value and creates a clear story for customers.
Why this sells in-store:
• Combines magnesium + essential oils in one product
• Strong emotional appeal for sleep and relaxation
• High perceived value and gift potential
• Excellent cross-sell with sleep masks and wellness items
• Repeat purchase driven category
Merchandising suggestions:
• Feature in sleep or bedtime displays
• Pair with sleep masks and diffuser products
• Include in gift bundles or relaxation kits
• Position as part of a complete nighttime routine
This is not just a magnesium spray; it’s part of a larger sleep ritual customers understand and return for.
Small-batch crafted in the USA by a family-owned company since 1992.
